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Offermatica - Crunchbase Company Profile & Funding

    https://www.crunchbase.com/organization/offermatica
    Offermatica Corporation develops and markets software for website content testing and performance optimization. Acquired by Omniture San Francisco, California, United States 11-50 Series A Private www.offermatica.com 230,031 Highlights Total Funding Amount $7M Employee Profiles 1 Investors 3 Details Industries Advertising Internet Marketing
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    https://www.crunchbase.com/organization/offermatica

Technical Writing Example by Benny Zadik

    https://www.ibabbleon.com/offermatica_technical_writing.html
    Offermatica Release Notes. New in this release. A. Campaign Labels Labels allow you yet another way to sort, tag, and easily find campaigns. Learn more about Labels. B. Campaign 'Start and End Dates' changes Start and end dates now include support for time of day. The time zone is determined when you create your account, and can be changed by ...
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    https://www.ibabbleon.com/offermatica_technical_writing.html

Super Crunchers - Google Books Result

    https://books.google.fr/books?id=brHyklsoPRMC&pg=PT32&lpg=PT32&dq=offermatica+login+page&source=bl&ots=mJN897IMxR&sig=ACfU3U3wAIS024CUnncOTvdskY2ZWhY_sw&hl=en&sa=X&ved=2ahUKEwj0w73AnaP3AhVfKDQIHbD4COkQ6AF6BAgnEAM
    Ian Ayres · 2008 · ‎MathematicsOffermatica will set up software so that when people click on your site, ... wanted to test seven different elements of the employers' home pages.
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    https://books.google.fr/books?id=brHyklsoPRMC&pg=PT32&lpg=PT32&dq=offermatica+login+page&source=bl&ots=mJN897IMxR&sig=ACfU3U3wAIS024CUnncOTvdskY2ZWhY_sw&hl=en&sa=X&ved=2ahUKEwj0w73AnaP3AhVfKDQIHbD4COkQ6AF6BAgnEAM

Login

    https://www.fedex.com/secure-login/en-us/
    Login
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http://mbox9.offermatica.com/m2/fandango/ubox/page?mbox ...

    https://any.run/report/97176a60bde5c13ba1590919b24a65a0b9860eeb34ee53932c9841ee26228d68/43069109-f068-4d81-a355-9dea866505b7
    Software preset. Internet Explorer 11..9600.19596 KB4534251; Adobe Acrobat Reader DC (20.013.20064) Adobe Flash Player 32 ActiveX (32.0.0.453) Adobe Flash Player 32 NPAPI (32.0.0.453)
    Status:Page Online
    https://any.run/report/97176a60bde5c13ba1590919b24a65a0b9860eeb34ee53932c9841ee26228d68/43069109-f068-4d81-a355-9dea866505b7

http://mbox9.offermatica.com/m2/fandango/ubox/page?mbox ...

    https://any.run/report/3d3f3b4f2da3d80b8f0b20f78774d80c33431265a7b8887e41ed6d47ff54e55d/476a223b-2b67-4fdf-bc70-ad735f888226
    Online sandbox report for http://mbox9.offermatica.com/m2/fandango/ubox/page?mbox=TSPRA_MLP&mboxDefault=https://s.wx0.de/691b, tagged as #evasion, verdict: Malicious ...
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SEOmoz's Landing Page Competition Winner & an Interview ...

    https://moz.com/blog/announcing-the-seomoz-landing-page-competition-winner
    Below, I've listed the data collected through Offermatica during the testing period: You can see what Jon means when he talks about how well Page 3 did in getting folks to the "choose" page (where you enter your email or login to your account, then head to Paypal to pay - this page is identical for all the landing pages).
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    https://moz.com/blog/announcing-the-seomoz-landing-page-competition-winner

Adobe Target: A/B Test, Personalize & Automate | Adobe for ...

    https://business.adobe.com/products/target/adobe-target.html
    Use our unified, progressive profile to give the best experience through every channel. Stop guessing with A/B and multivariate testing. Running isolated tests in silos just doesn't cut it. Instead, easily test everything through every channel every time. Improve every experience with AI-powered automation and scale.
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Searcharazzi: The Big O. The Big E. - Search Engine Land

    https://searchengineland.com/searcharazzi-the-big-o-the-big-e-12117
    This morning Omniture announced that it has agreed to buy Offermatica and sidekick division OTTO Digital for $65 million. Still waiting to hear from the ranks as to whether this was too much, too...
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    https://searchengineland.com/searcharazzi-the-big-o-the-big-e-12117

Omniture Test & Target Speeding Up Admin Page Load | Danny ...

    https://dannyzhang.wordpress.com/2009/06/17/omniture-test-target-getting-started/
    After login into Omniture Test & Target Admin section. Navigating from page to page is very slow. This is because of SSL. One way to improve this is to add all known Omniture SSL sites to the "Trusted sites" list in IE Fix IE -> Internet Options -> Security tab -> Trusted sites -> sites -> add the following items https://*.offermatica.com
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Web Sites - Case Study: How a B2C Website's Landing-Page ...

    https://www.marketingprofs.com/casestudy/2009/9397/how-a-b2c-websites-landing-page-tests-increased-conversions-67
    Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer. Sign in with your preferred account, below.
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    https://www.marketingprofs.com/casestudy/2009/9397/how-a-b2c-websites-landing-page-tests-increased-conversions-67

Agreement and Plan of Reorganization - Omniture Inc. and ...

    https://contracts.onecle.com/omniture/offermatica-merger-2007-09-07.shtml
    THIS AGREEMENT AND PLAN OF REORGANIZATION (the "Agreement") is made and entered into as of September 7, 2007 by and among Omniture, Inc., a Delaware corporation ("Parent"), San Francisco Acquisition Corp., a Delaware corporation and a wholly-owned subsidiary of Parent ("Merger Sub"), Offermatica Corporation, a Delaware corporation (the "Company"), only as to Section 2.9, Section 2.10, Article ...
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    https://contracts.onecle.com/omniture/offermatica-merger-2007-09-07.shtml

Landing Pages - MarketingExperiments

    https://marketingexperiments.com/value-proposition/landing-pages-tested
    A "landing page" is the first page a customer lands on when they click through to your website. Your "primary landing page" is the landing page that gets the most incoming traffic. For most companies (especially retailers), the "product" page is most often the primary landing page. For publishers, it is often the pages with the best ...
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    https://marketingexperiments.com/value-proposition/landing-pages-tested

BUS 229 Super crunchers Flashcards - Quizlet

    https://quizlet.com/349673810/bus-229-super-crunchers-flash-cards/
    SC04 (49-68) Offermatica created 8 different web page variations for the Monster.com analysis. True. SC04 (49-68) Offermatica used regression analysis to help Monster.com pick the best website version. False. SC04 (49-68) Ronald Fisher is known as the "Father of Modern Statistics."
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    https://quizlet.com/349673810/bus-229-super-crunchers-flash-cards/

People & Performance NOT Pages & Prices - AdMonsters

    https://www.admonsters.com/people-performance-not-pages-prices/
    Jonathan's work with distributed real-time systems goes back 20 years. Most recently Jonathan was the CSO of Offermatica (now Adobe Target) through its acquisition by Omniture and founded the services unit of the company that is now Adobe Digital. He is well recognized for his work pioneering real-time site-side and landing page optimization.
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    https://www.admonsters.com/people-performance-not-pages-prices/

Jonathan Mendez, Founder & CEO, Yieldbot

    https://www.topionetworks.com/people/jonathan-mendez-5666f76718f37869e1000000
    As Chief Strategy Officer of Offermatica (now Adobe Target) Jonathan created millions of dollars in incremental revenue for over sixty clients including six of the top eleven brands in the world. The MarketingSherpa 2007 Landing Page Handbook contained an amazing six of his case studies.
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    https://www.topionetworks.com/people/jonathan-mendez-5666f76718f37869e1000000

Building a Better Carrot - Chief Marketer

    https://www.chiefmarketer.com/building-a-better-carrot/
    Offermatica would then hook into that data and provide Howard with a way to look at multiple versions of the choices simultaneously to see which ones captured the most visitors and produced the most conversions. Eighty-one combinations would have meant lots of traffic and a lot of testing. But using its method, Offermatica ran just 11 tests to ...
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    https://www.chiefmarketer.com/building-a-better-carrot/

Case Study: How Siemens Medical Proved That a Landing Page ...

    https://www.marketingprofs.com/casestudy/2007/9301/how-siemens-medical-proved-that-a-landing-page-with-a-single-compelling-offer-is-more-effective
    Working with Web site testing and optimization company Offermatica, Broerman's team designed a test restricted to a single email campaign and blasted it to an industry publication. The email contained a high-value offer for a virtual image book. The results were then divided to test Broerman's theory. Step 1.
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    https://www.marketingprofs.com/casestudy/2007/9301/how-siemens-medical-proved-that-a-landing-page-with-a-single-compelling-offer-is-more-effective

Products - Ponosuk Group

    https://www.ponosukgroup.com/products/
    The Ponosuk Group specializes in Internet Marketing, Search Engine Marketing, Email Marketing, Google Marketing, Yahoo Marketing, Web Analytics with services like Omniture SiteCatalyst and HitBox.
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    https://www.ponosukgroup.com/products/

Matthew Roche - CEO @ Extole - Crunchbase Person Profile

    https://www.crunchbase.com/person/matthew-roche
    Matthew was a founder and the CEO of Offermatica, a landing page. optimization and testing infrastructure company. Acquired by Omniture in 2007, it is now known as Adobe Test and Target and serves billions of optimized experiences every week. In 1996 he co-founded Fort Point Partners, an e-commerce systems integrator responsible for building ...
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    https://www.crunchbase.com/person/matthew-roche

PDF Adobe® Target Classroom in a Book® - pearsoncmg.com

    https://ptgmedia.pearsoncmg.com/images/9780321962874/samplepages/9780321962874.pdf
    requests a page from your server 2. A first party cookie is set and browser renders page including mboxes 3. Each mbox calls Adobe's Edge Network with page and session information 4. Adobe returns the content location based on the rules of your campaign www.yoursite.com Visitor 's Browser
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In Testing, Keep the Baby, Change ... - Multichannel Merchant

    https://multichannelmerchant.com/marketing/in-testing-keep-the-baby-change-the-bathwater/
    The site offers a number of useful tools, including an ovulation calculator and a pregnancy calendar, but one of its most heavily used is the Baby Name Finder, which is actually a suite of resources including lists of top 100 names, a search engine for finding names by origin or meaning, and a poll maker that lets parents test out possible names on their friends and family.
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    https://multichannelmerchant.com/marketing/in-testing-keep-the-baby-change-the-bathwater/

Web Testing and the Art of the Carrot - Multichannel Merchant

    https://multichannelmerchant.com/news/web-testing-and-the-art-of-the-carrot/
    So Carrot's home page was failing to lead customers into the offer pages appropriate for their printer. "To me that's the tell-tale sign of whether someone is a genuine visitor—to see whether they get into the site deep enough to see a price and decide is we have a compelling offer," Howard says. The company needed to bring visitors ...
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    https://multichannelmerchant.com/news/web-testing-and-the-art-of-the-carrot/

Omniture's Outage Woes - Forbes

    https://www.forbes.com/2009/01/20/omniture-web-analytics-tech-ebiz-cx_ag_0121omniture.html
    Omniture's Outage Woes. Covering the worlds of data security, privacy and hacker culture. This article is more than 10 years old. One of the Web's biggest scorekeepers may be taking its eye off ...
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    https://www.forbes.com/2009/01/20/omniture-web-analytics-tech-ebiz-cx_ag_0121omniture.html

Landing Page Testing: How Much Is Too Much?

    https://searchengineland.com/landing-page-testing-how-much-is-too-much-2-14221
    The landing page has a great conversion rate (17%), but even this page only gets about five conversions a day (e.g., $20 per conversion). If I wanted to test 10 versions, I'd have to wait 239 ...
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    https://searchengineland.com/landing-page-testing-how-much-is-too-much-2-14221

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